My teeth felt as smooth as after a hygienist visit, and my gums weren’t irritated at all.

In action
See the difference in every brush
Watch how the formula spreads evenly, foams optimally, and rinses clean - leaving no residue, no dryness, no harsh afterfeel.
Without aggressive foaming, it’s gentler on my mouth. My breath stays fresh and my gums feel calmer.
When I paired the FRESH 32 brush with their toothpaste, the difference was immediate, really smooth teeth.
Their toothpaste for TPU bristles makes an instant difference, better glide, smoother teeth.
The mismatch
FRESH isn’t about what you wear or how you look.
You switched to a TPU brush for a gentler clean.
Then you kept squeezing on the same thick, creamy paste, the kind that clogs the bristles, drags instead of glides, and foams up to feel like it's working.
It isn't. It's holding your brush back.
GLIDE. NOT DRAG
Bristles sweep freely across every tooth, the way they were built to move.
CLEAN YOU CAN FEEL
Run your tongue over your teeth: smooth, not fuzzy, every morning.
GUMS THAT SETTLE
Less redness, less bleeding, brushing that stops feeling like a chore.
How it works
Less foam, more clean
Here's why it cleans differently, and how to get the most from it.
Smart ingredients
Every active earns its place
From mineral-rich hydroxyapatite to antioxidant-packed vitamin C, every active in DeepClean™ is there to deliver real, noticeable improvements.

HYDROXY-APATITE
97% TOOTH MINERAL
The mineral your enamel is made of.
- Helps rebuild enamel
- Strengthens teeth
- Eases sensitivity

Sage extract
Botanical
Salvia officinalis, long used to soothe.
- Soothes gums
- Freshens naturally
- Plant-derived

Hydrated silica
Gentle polish
A mild cleaning agent, not a grit.
- Lifts plaque
- Polishes enamel
- Low-abrasion

Amino-acid cleanser
SLS-free
Coconut-derived, gentle foaming.
- No SLS
- Kind to gums
- Low foam

Glycerin base
Moisture
Coconut-derived, gentle foaming.
- Hydrates the mouth
- Smooth texture
- Comfortable brushing

Mint & menthol
Cooling
Natural mint oil for lasting freshness.
- Fresh breath
- Cooling finish
- Clean taste
What you'll notice
Six things that change with every brush
Swap your old tube and the difference shows up fast, smoother teeth, calmer gums, breath that stays fresh. Here's what people notice first.
Calmer gums
Sage extract and a gentle, SLS-free base help soothe irritated gums.
Smooth, not fuzzy
Silica lifts plaque so teeth feel polished all day, not rough.
Fresh breath, longer
Natural mint and menthol keep breath clean for hours, no sharp burn.
Stronger enamel
Hydroxyapatite helps rebuild the surface teeth lose over time.
Gentle on sensitivity
Low-abrasion and SLS-free, safe for tender teeth and gums.
Made in the EU
Formulated to ISO 22716 (GMP) and dermatologically tested.
Us vs them
Why regular paste fails on a TPU brush
DeepClean™ toothpaste delivers a deeper, gentler clean with natural actives that protect enamel, promote gum health and enhance the performance of TPU rubber bristles.
Real users
Skim for someone like you
Real FRESH 32 users on the switch, look for teeth and gums like yours.
My cold sensitivity eased fast, hydroxyapatite made my teeth feel stronger.
My gums stopped feeling tight and dry. This paste actually hydrates.
No harsh burn, just clean breath that lasts well past lunch.
100.000+ Fresh Starts. One Smarter Way to Brush.
From sensitive gums to sustainability, people choose FRESH 32 for a reason. It simply works better.
Read the experiences of those who upgraded to smarter oral care.
FAQ
Questions, answered
Top questions to help you choose confidently.
Will it work with any toothbrush?
Yes, but it's built for TPU bristles like the FRESH 32 brush. Its low-abrasion formula glides where thick pastes clog. On a nylon brush it still cleans and remineralizes, you just get the full effect with TPU rubber bristles.
Why less foam?
Foam doesn't clean your teeth, the actives do. DeepClean™ uses a gentle, SLS-free cleanser from coconut-derived amino acids instead of heavy foaming agents, so the hydroxyapatite and mint stay on your teeth and gums. Less foam, more clean.
Is there fluoride in it?
No. This DeepClean is fluoride-free and remineralizes with hydroxyapatite instead, the mineral your enamel is already made of. Nothing you have to opt out of.
Is it gentle on sensitive gums?
Yes. It's low-abrasion and SLS-free, with soothing sage extract and a high-glycerin base that's kind to tender gum tissue. Brush gently and let it work, most people find brushing more comfortable within a couple of weeks.
How fast do you ship, and can I return it?
Orders ship across Europe and arrive in 3–4 days; rates show at checkout. Not happy? Return within 30 days for a full refund, no questions asked.
Best sellers
Upgrade your routine in one click
Meet the gentle, high-performance essentials that fix gum irritation, remove stubborn plaque, and ditch waste, so you get a cleaner mouth and a cleaner planet.
FRESH 32 Toothbrush(HANDLE + HEAD)
- Gentle on Gums
- Plaque Removal
- Polishes Enamel
Remineralizing Toothpaste
- Enamel remineralization
- Natural ingredients
- Gentle cleaning
Interchangeable Toothbrush Heads(3x)
- Prevents gum recession
- Polishes enamel
- Flexible TPU bristles
Oral Care Starter Kit
- Best first bundle
- Brush, scraper, floss
- Complete daily reset





