Enamel remineralizationPrevents cavitiesGentle cleaning

In action

See the difference in every brush

Watch how the formula spreads evenly, foams optimally, and rinses clean - leaving no residue, no dryness, no harsh afterfeel.

4.9/5

My teeth felt as smooth as after a hygienist visit, and my gums weren’t irritated at all.

Tina V. Verified buyer
5.0/5

Without aggressive foaming, it’s gentler on my mouth. My breath stays fresh and my gums feel calmer.

Alex Verified buyer
4.9/5

When I paired the FRESH 32 brush with their toothpaste, the difference was immediate, really smooth teeth.

Sindy Verified buyer
5.0/5

Their toothpaste for TPU bristles makes an instant difference, better glide, smoother teeth.

Jurij Š. Verified buyer

The mismatch

FRESH isn’t about what you wear or how you look.

You switched to a TPU brush for a gentler clean.

Then you kept squeezing on the same thick, creamy paste, the kind that clogs the bristles, drags instead of glides, and foams up to feel like it's working.

It isn't. It's holding your brush back.

GLIDE. NOT DRAG

Bristles sweep freely across every tooth, the way they were built to move.

CLEAN YOU CAN FEEL

Run your tongue over your teeth: smooth, not fuzzy, every morning.

GUMS THAT SETTLE

Less redness, less bleeding, brushing that stops feeling like a chore.

How it works

Less foam, more clean

Here's why it cleans differently, and how to get the most from it.

Smart ingredients

Every active earns its place

From mineral-rich hydroxyapatite to antioxidant-packed vitamin C, every active in DeepClean™ is there to deliver real, noticeable improvements.

HYDROXY-APATITE

HYDROXY-APATITE

97% TOOTH MINERAL

The mineral your enamel is made of.

  • Helps rebuild enamel
  • Strengthens teeth
  • Eases sensitivity
Sage extract

Sage extract

Botanical

Salvia officinalis, long used to soothe.

  • Soothes gums
  • Freshens naturally
  • Plant-derived
Hydrated silica

Hydrated silica

Gentle polish

A mild cleaning agent, not a grit.

  • Lifts plaque
  • Polishes enamel
  • Low-abrasion
Amino-acid cleanser

Amino-acid cleanser

SLS-free

Coconut-derived, gentle foaming.

  • No SLS
  • Kind to gums
  • Low foam
Glycerin base

Glycerin base

Moisture

Coconut-derived, gentle foaming.

  • Hydrates the mouth
  • Smooth texture
  • Comfortable brushing
Mint & menthol

Mint & menthol

Cooling

Natural mint oil for lasting freshness.

  • Fresh breath
  • Cooling finish
  • Clean taste

What you'll notice

Six things that change with every brush

Swap your old tube and the difference shows up fast, smoother teeth, calmer gums, breath that stays fresh. Here's what people notice first.

Calmer gums

Sage extract and a gentle, SLS-free base help soothe irritated gums.

Smooth, not fuzzy

Silica lifts plaque so teeth feel polished all day, not rough.

Fresh breath, longer

Natural mint and menthol keep breath clean for hours, no sharp burn.

Stronger enamel

Hydroxyapatite helps rebuild the surface teeth lose over time.

Gentle on sensitivity

Low-abrasion and SLS-free, safe for tender teeth and gums.

Made in the EU

Formulated to ISO 22716 (GMP) and dermatologically tested.

Us vs them

Why regular paste fails on a TPU brush

DeepClean™ toothpaste delivers a deeper, gentler clean with natural actives that protect enamel, promote gum health and enhance the performance of TPU rubber bristles.

FRESH 32 FRESH 32
OTHER BRANDS OTHER BRANDS
Glides with TPU rubber bristles
Cleans without heavy foaming agents
Helps rebuild enamel with hydroxyapatite
SLS-free and low-abrasion
Soothing sage extract for gums
Formulated for one brush system

Real users

Skim for someone like you

Real FRESH 32 users on the switch, look for teeth and gums like yours.

5.0/5

My cold sensitivity eased fast, hydroxyapatite made my teeth feel stronger.

Maja S. Verified buyer
4.8/5

My gums stopped feeling tight and dry. This paste actually hydrates.

Arina L. Verified buyer
4.9/5

No harsh burn, just clean breath that lasts well past lunch.

Petra D. Verified buyer

100.000+ Fresh Starts. One Smarter Way to Brush.

From sensitive gums to sustainability, people choose FRESH 32 for a reason. It simply works better.
Read the experiences of those who upgraded to smarter oral care.

Overall rating: 4.779661 / 5 from 118 reviews.

AI Generated Review Summary

Customers appreciate the remineralizing toothpaste for its effective cleaning, smooth and shiny teeth, and gentle gum care. The product is praised for its quality and fast delivery, though some find the bristles too hard.

Summary topics

  • Product Quality (4%): Customers loved the quality of the products, with many describing it as top-notch and excellent.
  • Clean Feeling (12%): Customers expressed appreciation for the perfect feeling of the toothbrush, which leaves a clean feeling.
  • Brush Effectiveness (24%): Many customers remarked that they were very satisfied with the brush and its ability to clean teeth effectively.
  • Toothbrush Satisfaction (36%): A substantial number of customers pointed out that this toothbrush is the best they have ever used.
  • Delivery Speed (8%): It was reported by customers that the delivery was fast and the quality of the product is top-notch.

Review topics: ["feeling","teeth","toothpaste","taste","care","cleans","toothbrush","breath"].

Review highlights

  • "Super brush, thoroughly cleans teeth and does not hurt the gums." — Ksenija
  • "It cleans teeth very well and does not damage the gums in the process." — Monika H.
  • "Smoother and cleaner teeth" — ERKER M.

Reviews

Po enotedenski uporabi so zobje

"Po enotedenski uporabi so zobje dejansko bolj gladki čez cel dan. Preje sem popoldan že občutil "kosmatost" oblog, sedaj pa jezik gladko teče čez zobe do večera. Navdušen, priporočam."

— Darijan S. (5/5)

Prijeten okus. Zobje so po

"Prijeten okus. Zobje so po uporabi te paste in ščetke odlično očiščeni. Občutek gladkih zob traja ves dan. Zelo sem zadovoljna in uporabljam samo še to!"

— Nina B. (5/5)

Super zobna pasta. Dejansko so

"Super zobna pasta. Dejansko so moji zobje bolj gladki že po prvi uporabi."

— Tjaša K. (5/5)

Good taste of the toothpaste

"Good taste of the toothpaste and the teeth are really a shade whiter after a few weeks."

— Manja K. (5/5)

"Lovely toothpaste made my teeth whitier and my mouth felt so fresh . Would recommend 👌"

— Robina (5/5)

I haven't used it very

"I haven't used it very often yet, but so far I'm pleased with it."

— Špela P. (4/5)

"I don't like the mint toothpaste I find them too minty. I like this one it tastes of the spearmint sweets you can buy. I like them I think I will definitely stick with this toothpaste."

— Sharon (5/5)

Great toothpaste

"Great toothpaste"

— Jure O. (5/5)

Super okus.

"Super okus."

— Helena Š. (5/5)

"I’m happy with the toothpaste."

— Fran (5/5)

Q&A

FAQ

Questions, answered

Top questions to help you choose confidently.

Will it work with any toothbrush?

Yes, but it's built for TPU bristles like the FRESH 32 brush. Its low-abrasion formula glides where thick pastes clog. On a nylon brush it still cleans and remineralizes, you just get the full effect with TPU rubber bristles.

Why less foam?

Foam doesn't clean your teeth, the actives do. DeepClean™ uses a gentle, SLS-free cleanser from coconut-derived amino acids instead of heavy foaming agents, so the hydroxyapatite and mint stay on your teeth and gums. Less foam, more clean.

Is there fluoride in it?

No. This DeepClean is fluoride-free and remineralizes with hydroxyapatite instead, the mineral your enamel is already made of. Nothing you have to opt out of.

Is it gentle on sensitive gums?

Yes. It's low-abrasion and SLS-free, with soothing sage extract and a high-glycerin base that's kind to tender gum tissue. Brush gently and let it work, most people find brushing more comfortable within a couple of weeks.

How fast do you ship, and can I return it?

Orders ship across Europe and arrive in 3–4 days; rates show at checkout. Not happy? Return within 30 days for a full refund, no questions asked.