Enamel remineralizationPrevents cavitiesGentle cleaning

Real customers

Fresh breath, smooth teeth

From people who use the paste with their FRESH 32 brush.

4.9/5

My teeth felt as smooth as after a hygienist visit, and my gums weren’t irritated at all.

Tina V. Verified buyer
5.0/5

My cold sensitivity eased fast, hydroxyapatite made my teeth feel stronger.

Maja S. Verified buyer
5.0/5

Without aggressive foaming, it’s gentler on my mouth. My breath stays fresh and my gums feel calmer.

Alex Verified buyer
4.8/5

My gums stopped feeling tight and dry. This paste actually hydrates.

Arina L. Verified buyer
4.9/5

When I paired the FRESH 32 brush with their toothpaste, the difference was immediate, really smooth teeth.

Sindy Verified buyer
4.9/5

No harsh burn, just clean breath that lasts well past lunch.

Petra D. Verified buyer
5.0/5

Their toothpaste for TPU bristles makes an instant difference, better glide, smoother teeth.

Jurij Š. Verified buyer

What you'll notice

What changes when you switch

Six things you'll feel, and the reason for each.

Breath that stays fresh

Natural mint oil. In our 4-week test, 93% said their breath stayed fresh for longer.

Brighter-looking teeth

A gentle silica polish lifts surface stains, with no peroxide.

Smooth to the tongue

Run your tongue over your teeth after. A low-abrasion clean leaves them smooth.

No sting, no burn

An SLS-free cleanser made from amino acids, so your mouth isn't left dry.

Enamel support

Hydroxyapatite helps put back the minerals enamel loses, day after day.

Kinder to sensitive teeth

Hydroxyapatite is shown in studies to help ease sensitivity.

The mismatch

New TPU brush, same old foamy paste?

Switched to soft TPU bristles to go easy on your gums? Thick, foamy paste drags on them instead of spreading. DeepClean™ toothpaste is low-foam, so it glides with the bristles.

Bristles that move freely

Low-foam toothpaste lets the bristles sweep freely along every tooth.

Smooth and fresh every morning

Teeth still feel smooth when you wake up. Natural mint keeps breath fresh too.

What's in it

Every ingredient has a job

From hydroxyapatite to natural mint oil: what's inside, and what each one does.

Hydroxyapatite

Hydroxyapatite

Enamel mineral

Fluoride-free enamel care.

  • Helps put back lost minerals
  • The type of mineral enamel is built from
Hydrated silica

Hydrated silica

Gentle polish

Cleans without a harsh, scratchy feel.

  • Lifts surface stains
  • Leaves teeth feeling smooth
Amino-acid cleanser

Amino-acid cleanser

SLS-free

Coconut-derived; cleans with a light foam.

  • No SLS
  • Won't leave your mouth dry
Mint & menthol

Mint & menthol

Cooling

Freshness without the burn.

  • Fresh breath that lasts
  • Mild enough to enjoy twice a day
Sage extract

Sage extract

Botanical

A classic herb in natural oral care.

  • Plant-derived
  • Used in mouth care for centuries
Glycerin base

Glycerin base

Creamy texture

Keeps the paste smooth, not gritty.

  • Rated 4.7/5 for texture in our test
  • Spreads easily

The proof

Tested on this formula. Backed by ingredient science.

Our numbers come from a 4-week home-use test of this formula with 30 adults, supervised by a dentist and dermatologists. The 18-month result comes from a published hydroxyapatite trial.

100%

Cleans gently but thoroughly

Every participant in the 4-week test.

93%

Breath stayed fresh for longer

Long after brushing, not just during.

87%

Whiter-looking teeth

Saw a whitening effect over the 4 weeks.

18 months

Hydroxyapatite vs fluoride

In a clinical trial in adults, a hydroxyapatite toothpaste protected against new cavities as well as a 1,450 ppm fluoride toothpaste.

4.7/5

Overall rating

From the 30 adults in the 4-week test.

Sources

Home-use test (cards 1–3, ratings): BIOK laboratorija USE statement, 2 July 2026: the application test of the parent formula (report B-0661/18; 30 healthy adults, 4 weeks, twice daily, dentist and dermatologist supervised) applies to this fluoride-free formula, RC 03-35-10/2, for the claims that don't depend on fluoride. Texture rated 4.7/5, overall 4.7/5.

Cavity trial: Paszynska E et al., Frontiers in Public Health, 2023 (PMC10393266). The tested paste was a different brand with 10% hydroxyapatite.

Remineralisation: Chatzidimitriou K et al., Journal of Dentistry, 2025, systematic review and meta-analysis (PMID 40107597).

Sensitivity: Limeback H et al., Biomimetics, 2023, systematic review (PMC9844412).

Acid protection (laboratory study): Sadiasa A et al., Korean Journal of Materials Research, 2013.

Natural origin: ISO 16128-2 calculation in the product information file.

Read the cavity trial

Us vs them

How it compares to a regular paste

DeepClean™ toothpaste next to the paste you're probably using now.

FRESH 32 FRESH 32
Other brands Other brands
Works with soft TPU bristles
Thick foam drags on them
No SLS, no sting
Often contain SLS
Hydroxyapatite, the type of mineral enamel is built from
Not always
Fluoride-free
Most contain fluoride
Tested over 4 weeks with 30 adults
Not always shared
Big, foamy lather
Low foam by design
Yes, if you love foam

Built to work together

Brush and paste, made for each other

Most toothpastes are made for nylon brushes. DeepClean™ toothpaste was made alongside our TPU brush, so it glides instead of dragging.

TPU bristles flex and massage gums as they clean

Hydroxyapatite helps remineralise enamel

An SLS-free cleanser that won't leave your mouth dry

How to use

Less foam, more clean

Three steps, twice a day.

100,000+ people brush with FRESH 32 every morning and night.

Fluoride-free switchers, sensitive mouths, SLS avoiders and TPU brushers: read how it's going for them.

Our promise

30 days to love it

Brush with it for 30 days. If it's not for you, return it for a full refund.

Developed by dentists and made in Europe under ISO 22716 (GMP). We stand behind every tube.

FAQ

Questions, answered

Top questions to help you choose confidently.

Is the hydroxyapatite nano?

No. Our supplier lists it as a micro-sized mineral, with a median particle size of about 4 µm.

Why does it foam so little?

Thick foam makes it feel like it's working, but it clogs TPU bristles. DeepClean™ uses a gentle, SLS-free cleanser, so you get a light foam and a clean rinse.

Can my children use it?

No, this paste is for adult use only. For children aged 2 and over, choose our Kids Hydroxyapatite toothpaste in strawberry, with the Kids toothbrush.

How fast is shipping, and returns?

Orders ship across Europe, usually arriving in 3–4 days. If you're not happy, return it within 30 days for a full refund.