Enamel remineralization Prevents cavities Gentle cleaning
IN ACTION

SEE THE DIFFERENCE IN EVERY BRUSH

Watch how the formula spreads evenly, foams optimally, and rinses clean - leaving no residue, no dryness, no harsh afterfeel.

4.9/5

"My teeth felt as smooth as after a hygienist visit, and my gums weren’t irritated at all."

Tina V.
5.0/5

"Without aggressive foaming, it’s gentler on my mouth. My breath stays fresh and my gums feel calmer."

Alex
4.9/5

"When I paired the FRESH 32 brush with their toothpaste, the difference was immediate, really smooth teeth."

Sindy
5.0/5

"Their toothpaste for TPU bristles makes an instant difference, better glide, smoother teeth."

Jurij Š.

The mismatch

FRESH isn’t about what you wear or how you look.

You switched to a TPU brush for a gentler clean.

Then you kept squeezing on the same thick, creamy paste, the kind that clogs the bristles, drags instead of glides, and foams up to feel like it's working.

It isn't. It's holding your brush back.

GLIDE. NOT DRAG

Bristles sweep freely across every tooth, the way they were built to move.

CLEAN YOU CAN FEEL

Run your tongue over your teeth: smooth, not fuzzy, every morning.

GUMS THAT SETTLE

Less redness, less bleeding, brushing that stops feeling like a chore.

How it works

Less foam, more clean

Here's why it cleans differently, and how to get the most from it.

STEP 1

Squeeze a little

A pea-sized drop is plenty. The liquid formula spreads without the thick, sticky buildup that gums up TPU bristles.

STEP 2

Brush gently, don't press

Two minutes, light touch. TPU plus DeepClean polishes enamel and lifts plaque without scrubbing your gums raw.

STEP 3

Feel it, then watch

Smooth teeth from day one. Over a few weeks, gums calm down and breath stays fresher, longer.

Smart ingredients

Every active earns its place

From mineral-rich hydroxyapatite to antioxidant-packed vitamin C, every active in DeepClean™ is there to deliver real, noticeable improvements.

HYDROXY-APATITE

HYDROXY-APATITE

97% TOOTH MINERAL

The mineral your enamel is made of.

  • Helps rebuild enamel
  • Strengthens teeth
  • Eases sensitivity
Sage extract

Sage extract

Botanical

Salvia officinalis, long used to soothe.

  • Soothes gums
  • Freshens naturally
  • Plant-derived
Hydrated silica

Hydrated silica

Gentle polish

A mild cleaning agent, not a grit.

  • Lifts plaque
  • Polishes enamel
  • Low-abrasion
Amino-acid cleanser

Amino-acid cleanser

SLS-free

Coconut-derived, gentle foaming.

  • No SLS
  • Kind to gums
  • Low foam
Glycerin base

Glycerin base

Moisture

Coconut-derived, gentle foaming.

  • Hydrates the mouth
  • Smooth texture
  • Comfortable brushing
Mint & menthol

Mint & menthol

Cooling

Natural mint oil for lasting freshness.

  • Fresh breath
  • Cooling finish
  • Clean taste
What you'll notice

Six things that change with every brush

Swap your old tube and the difference shows up fast, smoother teeth, calmer gums, breath that stays fresh. Here's what people notice first.

Calmer gums

Calmer gums

Sage extract and a gentle, SLS-free base help soothe irritated gums.

Smooth, not fuzzy

Smooth, not fuzzy

Silica lifts plaque so teeth feel polished all day, not rough.

Fresh breath, longer

Fresh breath, longer

Natural mint and menthol keep breath clean for hours, no sharp burn.

Stronger enamel

Stronger enamel

Hydroxyapatite helps rebuild the surface teeth lose over time.

Gentle on sensitivity

Gentle on sensitivity

Low-abrasion and SLS-free, safe for tender teeth and gums.

Made in the EU

Made in the EU

Formulated to ISO 22716 (GMP) and dermatologically tested.

US VS THEM

Why regular paste fails on a TPU brush

DeepClean™ toothpaste delivers a deeper, gentler clean with natural actives that protect enamel, promote gum health and enhance the performance of TPU rubber bristles.

 
Glides with TPU rubber bristles
Cleans without heavy foaming agents
Helps rebuild enamel with hydroxyapatite
SLS-free and low-abrasion
Soothing sage extract for gums
Formulated for one brush system
FRESH 32
OTHER BRANDS
 
Glides with TPU rubber bristles
Cleans without heavy foaming agents
Helps rebuild enamel with hydroxyapatite
SLS-free and low-abrasion
Soothing sage extract for gums
Formulated for one brush system
FRESH 32
OTHER BRANDS
Real users

Skim for someone like you

Real FRESH 32 users on the switch, look for teeth and gums like yours.

Maja S.
5.0/5

"My cold sensitivity eased fast, hydroxyapatite made my teeth feel stronger."

Maja S.
VERIFIED BUYER
Arina L.
4.8/5

"My gums stopped feeling tight and dry. This paste actually hydrates."

Arina L.
VERIFIED BUYER
Petra D.
4.9/5

"No harsh burn, just clean breath that lasts well past lunch."

Petra D.
VERIFIED BUYER
58.000+ Fresh Starts.
One Smarter Way to Brush.
From sensitive gums to sustainability, people choose FRESH 32 for a reason. It simply works better.Read the experiences of those who upgraded to smarter oral care.
5
4
3
2
1
Based on – reviews
18/09/26

Excellent toothpaste. I've noticed that

Excellent toothpaste. I've noticed that since I've been using it, my teeth have become whiter and the stains from coffee and tea are gradually fading.

Simona J. Verified Buyer
That feeling is the whole point 💙
18/09/26

Happy with my new toothbrush.

Happy with my new toothbrush. Already ordered the refill heads! :)

Nives M. Verified Buyer
That's the routine locked in. Welcome to the FRESH 32 family 💙
17/09/26

Really a fresh and clean

Really a fresh and clean feeling after brushing your teeth with the toothpaste. I cannot wait to try the Hydroxyapatite one

Petra Verified Buyer
That clean, fresh feeling - that's exactly what we built it for. And the Hydroxyapatite one is going to take it to the next level. Worth the wait 💙
16/09/26

Clean, smooth teeth, great feeling!

Clean, smooth teeth, great feeling!

Barbara B. Verified Buyer
That clean, smooth feeling - every single day 💙
15/09/26

First tried out the toothbrush,

First tried out the toothbrush, then ordered the toothpaste & the refill heads. The delivery was very quick & the package very nicely packed. Good job Fresh 32! :)

Nives Verified Buyer
That clean, smooth feeling - every single day 💙
17/09/26

First tried out the toothbrush,

First tried out the toothbrush, then ordered the toothpaste & the refill heads. The delivery was very quick & the package very nicely packed. Good job Fresh 32! :)

Nives Verified Buyer
That clean, smooth feeling - every single day 💙
16/09/26

Excellent toothpaste. I've noticed that

Excellent toothpaste. I've noticed that since I've been using it, my teeth have become whiter and the stains from coffee and tea are gradually fading.

Jan Verified Buyer
The kind of results you actually notice in the mirror 💜
15/09/26

Even better than the brush!

Even better than the brush!

Ingrid Verified Buyer
And the brush already sets the bar really high 😍💜
17/09/26

The best toothpaste ever.

My teeth feel really clean, smooth, and it leaves such a wonderfully fresh feeling.

Ingrid Verified Buyer
And the brush already sets the bar really high 😍💜
FAQ

QUESTIONS, ANSWERED

Top questions to help you choose confidently.
Will it work with any toothbrush?

Yes, but it's built for TPU bristles like the FRESH 32 brush. Its low-abrasion formula glides where thick pastes clog. On a nylon brush it still cleans and remineralizes, you just get the full effect with TPU rubber bristles.

Why less foam?

Foam doesn't clean your teeth, the actives do. DeepClean™ uses a gentle, SLS-free cleanser from coconut-derived amino acids instead of heavy foaming agents, so the hydroxyapatite and mint stay on your teeth and gums. Less foam, more clean.

Is there fluoride in it?

No. This DeepClean is fluoride-free and remineralizes with hydroxyapatite instead, the mineral your enamel is already made of. Nothing you have to opt out of.

Is it gentle on sensitive gums?

Yes. It's low-abrasion and SLS-free, with soothing sage extract and a high-glycerin base that's kind to tender gum tissue. Brush gently and let it work, most people find brushing more comfortable within a couple of weeks.

How fast do you ship, and can I return it?

Orders leave our Slovenia warehouse in 2–4 days, worldwide; rates show at checkout. Not happy? Return within 30 days for a full refund, no questions asked.