Nylon went into toothbrushes in 1938, and most still work the same way: every bristle is cut from a long strand, leaving a hard edge at the tip. Twice a day, you drag hundreds of them along your gumline.

FRESH 32 bristles aren’t cut. They’re moulded from soft TPU with rounded tips that polish the enamel and massage the gums instead of scratching them.

Soft nylon is still nylon. The bristle is thinner, so it bends more and cleans less, and the cut tip is still there.

So you brush harder and they bleed, or softer and plaque stays. Half of our customers had already tried a softer brush before they switched.²

The fix isn’t softer nylon. It’s a different material.

And the brush was only half of it.

That sting is often SLS, the detergent that makes the foam, plus alcohol and harsh flavouring. On sensitive gums, it just irritates.

DeepClean™ has no SLS, no alcohol and no PEGs. It foams gently with a coconut-derived cleanser and tastes of soft spearmint, not a mouthful of menthol.

A proper clean, without the burn.

And it’s not just what the paste leaves out.

Hydroxyapatite makes up 97% of your enamel. Every day, acids from food and bacteria pull a little of it out, and enamel doesn’t grow back.

DeepClean™ puts hydroxyapatite back where it belongs. It helps remineralise weak spots, so teeth feel smoother and look naturally brighter. No fluoride needed.

Most toothpastes scrub. DeepClean™ helps rebuild.

Which is exactly why the brush matters.

Thick, foamy toothpaste fills the gap between your bristles and your teeth, so the brush slides on foam instead of cleaning enamel.

DeepClean™ is low-foam and non-abrasive, made for TPU bristles, so the rounded tips touch your enamel and do the polishing themselves.

Two products. One gentle, deep clean.

You’ll notice it an hour later.

Run your tongue over your teeth. If they feel fuzzy an hour after brushing, plaque is already back.

Micro-hydroxyapatite smooths the enamel surface and rounded TPU bristles polish instead of scratching, so plaque has less to hold on to and teeth stay smoother for longer.

What customers told us: “It’s like a massage for your gums.”

That just-left-the-dentist feeling. Every morning.

Then you put the brush down.

You replace your kitchen sponge every week. Your toothbrush sits wet, warm and a few feet from the toilet for three months.

Nylon frays and splits, and dense tufts trap water, toothpaste and food residue right where you can’t see it.

TPU doesn’t absorb water, rinses clean and is bacteria-resistant. Your mouth should be the cleanest thing your toothbrush touches.

And there’s nothing to charge.

An electric brush moves nylon faster. It’s still nylon. Speed doesn’t change what’s touching your gums: the same cut nylon bristles, just moving thousands of times a minute.

FRESH 32 went the other way. Instead of a motor, a better material that cleans thoroughly and massages your gums at the pace you choose.

No charging. No battery. No buzzing at 7am. That’s the upgrade.